How to Build a Social Brand That’s a Sweet Orange in a World of Bitter Apples!

social brand unique differentiated

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why [...]

Social Media in a Nut Shell

social media in a nut shell

Social business is not easy. You don’t just wake up and decide…
“I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”

Sales People – Use LinkedIn or Get Canned

LinkedIn for Sales

From a sales and prospecting perspective, if you are not actively using LinkedIn to foster and build relationships, you are decreasing your close ratio, taking money from your company and yourself and robbing yourself of relationships. Not only relationships with current and prospective clients, but future opportunities for yourself and career.

Heartbeat of Social Media

Heartbeat of Social Media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.   What makes Facebook [...]