Every marketer, consultant, tweeter and Facebooker seems to be talking about content marketing yet few have any real experience driving real results!
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.
So it’s Monday morning and you enter into the conference room for the team meeting. The agenda’s obviously differ by niche, role and organization. However, almost one thing is certain. Chances are there is more talk, plans and stress about what you need to do that is NEW. What is the next BIG THANG that is going to get you on the map? How can you build the fastest, baddest Facebook campaign? Or maybe it’s the new Facebook or Twitter ad campaign? Or the big car giveaway for the local charity.
You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn’t know what you were getting yourself into when you started what you thought was going to be a simple “Facebook page” last year.
It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.
As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.