social biz with a side of nutz!
Do you feel as though your social media program has taken on a life of it’s own? Do you feel the chances of you getting a grip on social media in your lifetime are well… slim to none? Has the social media beast got a hold of your budget, resources, and ROI? Are you at a loss for how to get it back?
Yowza, what an amazing experience at the IBM Smarter Commerce Global Summit in Orlando last week. IBM seriously rocked our business, social and personal world. They brought home the most important aspect of social media which is the people.
The purpose of this post is to talk about the OPC. Ever heard of an “OPC?” OPC = Other People’s Communities. A community does not just happen overnight. You can’t just decide “hey, I am going to launch my product on October 1st and by October 31st I will have a line waiting to click like on my Facebook page, loads of fans visiting my Facebook page daily, an opt-in email list over flowing with qualified leads and a lines of new clients ready to get out their credit card to buy from me or download my new app.” As much as we wish it worked this way, the truth is it just simply doesn’t.
There is more to life than work. The hours you spend on anything are consuming your brain, your emotions, and of course time in your day. The goal is that you are spending your time on things that offer you value in a form that brings you more joy, money, peace or happiness. The goal is yours and not for me to decide.
Time to maximize, optimize and organize your content marketing! Start with understanding what you have, what you need and what you can leverage when developing a content marketing strategy. Here are three easy steps to help you organize and maximize your content to achieve the highest return on your content marketing investment possible.
Our CEO’s Blog – “Pam Marketing Nut” 
