If you have attended, managed or spoken at an event in the past couple years, chances are good you noticed changes in communication. Conversations are going to a new dimension. No longer is the conversation limited to a one to many dialog from the keynote speaking stage to the audience. Nor are the conversations limited [...]
As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it’s no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.
As fall and winter approaches it’s time to gather up the cozy sweaters, blankets and fall comforters. As we prepare our minds and home for the cold and upcoming holiday it gives us peace. It reminds us of the memories, the good times by the fire or the Christmas at the ski resort or even the beach if you live in a tropical area.
Developing a social media program with no plan, goals or objectives is like expecting to get on a plane for vacation with no plane ticket, itenerary or idea where you are going when you get to the destination.
You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.
We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who [...]
Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.
If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?