5 Reasons Marketers Fail Using Social Media for Business


social media strategy business marketingIt is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment.

The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as well as how you can offer them unique value that helps them achieve their goals in life and/ or business.

In this episode of the Social Zoom Factor podcast I share 5 reasons why marketers and business leaders fail and never see real results using social media. Do the opposite of these 5 things to increase your results and better achieve your business goals and objectives.

Episode Highlights

  • 5 Reasons why marketers fail using social media
  • Why being unprepared and lacking an understanding of the social ecosystem impacts business result
  • Why being impatient can be disastrous to your social media planning and execution
  • The importance of understanding your customer
  • The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community

 

Supporting Resources:

social zoom factor podcast

How to Subscribe to Social Zoom Factor Podcast 

2017-02-08T00:22:47+00:00

About the Author:

*Forbes Top 10 Social Media Women, Forbes top 10 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!

Categories

Archives