Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals.
With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis.
Developing and launching a Facebook advertisement is easy and only takes a few minutes. You can spend as little as $1 a day up to hundreds of thousands if you have the budget.
Although the tactics of simply setting up the ad are quite easy, achieving real business conversions at an optimal cost is not always as easy.
There are some key mistakes many marketers make that are stopping them from success with every ad they launch.
In this 30 minute podcast you will learn:
- 7 Top reasons your Facebook ads may not be converting
- How to increase the ROI of your Facebook advertising investment
- Why you must know your customer and who you serve before even thinking about starting Facebook advertising
- Why you must respect where your ideal customer is in the sales funnel
- The importance of visuals in successful Facebook advertising for business
- Why your ad may not be converting due to message that is not relevant, or on target with the needs of your audience
- The importance of a relevant and valuable offer that resonates with your audience
- Understanding the different levels of your conversion funnel
- How to stop the leaky bucket and capture more leads
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- Facebook Image Sizing Reference Guide and Adobe Photoshop Templates (free download)
- Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime
- Facebook Advertising Policies in a Nutshell
- Facebook Advertising: Difference Between Boosted Post and Other Advertising Options
- Facebook Groups for Business in a Nutshell
This Social Zoom Factor podcast episode is sponsored by the following: