Is Your Content Really Top of Social Network News Feed Worthy?

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed?

What if I told you there is no magic easy button?

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience.

Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.  There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy, firehose tactics no longer work like they use to.

In the video below I provide you some serious tough love. Could it be your current over focus and desire to reach the top of the news feed is actually what is keeping you from achieving the goal?

The only way your content is going to show up “Top of Feed” in the newsfeed of your ideal customer is if it's something that provides them real and relevant value. Being the loudest one in the room doesn't work. Context is everything!

Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it.

If your content doesn't inspire, empower, educate and connect emotionally with someone, why would they open it, let alone actually spend time watching, reading or listening to it.

Watch this quick video for a sanity check on some tips and strategies to ensure your content is representing your brand promise in a positive way and attracting your ideal customer, not pushing them away!

If you want to dig even deeper, check out our latest Facebook webinar and learn 10 Power Tips to Create Facebook Content Like a Boss in 2018 -> Register for webinar now

Note: After watching the webinar you will also receive a free Facebook Content Boss Resource Kit loaded with tools and resources to help you rock the news feed with amazing content in 2018!

Need more help? Social Profit Factor Training Academy and Marketing Nutz Can Help! 

Check out our new comprehensive online social media and branding training academy, the Social Profit Factor, that will help with you tap into the power of social marketing to build your brand in a way that attracts your ideal audience and customer organically and paid!  Sign up now to become a founding member and receive some incredible deals plus bonus offers.

Need help implementing a new organic strategy, content marketing plan, or influencer marketing program for your brand? Our agency, Marketing Nutz can help you get on the fast track to achieving your goals and increasing ROI of every dollar invested in marketing, branding, content and digital. Give us a shout and let's get to work!

2018-03-15T12:51:30+00:00

About the Author:

*Forbes Top 10 Social Media Women, Forbes top 10 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!

Categories

Archives

71 Shares
Share5
Tweet53
Buffer13
+1
Share
Pin