
If you want to achieve ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.
social biz with a side of nutz!

As fall and winter approaches it’s time to gather up the cozy sweaters, blankets and fall comforters. As we prepare our minds and home for the cold and upcoming holiday it gives us peace. It reminds us of the memories, the good times by the fire or the Christmas at the ski resort or even the beach if you live in a tropical area.

Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.
If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?

The purpose of this post is to talk about the OPC. Ever heard of an “OPC?” OPC = Other People’s Communities. A community does not just happen overnight. You can’t just decide “hey, I am going to launch my product on October 1st and by October 31st I will have a line waiting to click like on my Facebook page, loads of fans visiting my Facebook page daily, an opt-in email list over flowing with qualified leads and a lines of new clients ready to get out their credit card to buy from me or download my new app.” As much as we wish it worked this way, the truth is it just simply doesn’t.

So it’s Monday morning and you enter into the conference room for the team meeting. The agenda’s obviously differ by niche, role and organization. However, almost one thing is certain. Chances are there is more talk, plans and stress about what you need to do that is NEW. What is the next BIG THANG that is going to get you on the map? How can you build the fastest, baddest Facebook campaign? Or maybe it’s the new Facebook or Twitter ad campaign? Or the big car giveaway for the local charity.

You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn’t know what you were getting yourself into when you started what you thought was going to be a simple “Facebook page” last year.

It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.
As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.

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