social biz with a side of nutz!
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it’s as easy as a simple blog post and you’re done. This couldn’t be further from the truth.
The number one question I hear when it comes to Twitter is “what do I talk about?”
Given that most people do NOT know what to talk about, many wind up either boring their social community to death or they turn them off because they default to talking about themselves.
Never fear. You do not need to default to tweeting like a self centered, babbling idiot.
Your customers, partners and employees are human. Why are you talking to them in robot corporate brand speak? Brand humanization is a requirement, not option.
How transparent & authentic is your brand? Brand humanization requires an understanding & implementation of both in a way that supports your brand promise.
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
So why is it we expect brands to be perfect? The truth is it is impossible for brands to be perfect. Why you ask? Because they are made up of human beings who are far from perfect.
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
Our CEO’s Blog – “Pam Marketing Nut” 
