social biz with a side of nutz!
One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.
If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?
Yowza, what an amazing experience at the IBM Smarter Commerce Global Summit in Orlando last week. IBM seriously rocked our business, social and personal world. They brought home the most important aspect of social media which is the people.
The purpose of this post is to talk about the OPC. Ever heard of an “OPC?” OPC = Other People’s Communities. A community does not just happen overnight. You can’t just decide “hey, I am going to launch my product on October 1st and by October 31st I will have a line waiting to click like on my Facebook page, loads of fans visiting my Facebook page daily, an opt-in email list over flowing with qualified leads and a lines of new clients ready to get out their credit card to buy from me or download my new app.” As much as we wish it worked this way, the truth is it just simply doesn’t.
Time to maximize, optimize and organize your content marketing! Start with understanding what you have, what you need and what you can leverage when developing a content marketing strategy. Here are three easy steps to help you organize and maximize your content to achieve the highest return on your content marketing investment possible.
Our CEO’s Blog – “Pam Marketing Nut” 
