social biz with a side of nutz!
Passion if focused in the right direction can jet set you toward your goals in life and business. Today was my last day on an amazing business trip in Spain. I am in Madrid visiting a client, the British Council. I was invited to speak, train and consult with a group of amazing social business and digital marketing leaders.
There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me.
Your customers, partners and employees are human. Why are you talking to them in robot corporate brand speak? Brand humanization is a requirement, not option.
The older I get the more I realize how smart my mother & Dr. Suess are. I think he can teach us some nice lessons in regard to social media.
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
#GoGiveLuv is a movement that enables us all to share the Random Acts Of Love (RALs) we receive, give or experience virtually, 24/7 all year long. Imagine having a place online you can go when having a bad day that brings you to happy tears because of the love you see, read, feel and hear because of others sharing their experience of such. Imagine a blog you can read to cheer you up or share a story of your own that will someday prevent someone from committing suicide.
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life.
When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media [...]
We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who [...]
The purpose of this post is to talk about the OPC. Ever heard of an “OPC?” OPC = Other People’s Communities. A community does not just happen overnight. You can’t just decide “hey, I am going to launch my product on October 1st and by October 31st I will have a line waiting to click like on my Facebook page, loads of fans visiting my Facebook page daily, an opt-in email list over flowing with qualified leads and a lines of new clients ready to get out their credit card to buy from me or download my new app.” As much as we wish it worked this way, the truth is it just simply doesn’t.
Our CEO’s Blog – “Pam Marketing Nut” 
