Social Media Communities Create Markets: How to Build Loyal Tribes of Brand Evangelists

May 10, 2013 By Leave a Comment
social media communities create markets

Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.

Stop Searching For the Social Media Easy Button

April 22, 2013 By 3 Comments
social media easy button

There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me.

Top 25 Social Media Blog Posts of 2012 from @PamMktgNut

January 20, 2013 By Leave a Comment
social media digital marketing website blogsite development

Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.

CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann

December 11, 2012 By
#getrealchat twitter tweetchat community

Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.

Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.

24 Tips to get the CEO & Corner Office to Say Yes to Social Media!

December 2, 2012 By Leave a Comment
social media ceo

So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.

However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.

45 Signs You Need to Get a Grip on Your Social Media

October 15, 2012 By 2 Comments
Get a Grip on Social Media

Developing a social media program with no plan, goals or objectives is like expecting to get on a plane for vacation with no plane ticket, itenerary or idea where you are going when you get to the destination.

You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.

Top 10 Tips to Maximize Investment in Content Marketing & Your Blog!

October 8, 2012 By Leave a Comment
Maximize to Monetize!

Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.

If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?

If I Were a Social Chamber of Commerce or Association President

August 24, 2012 By Leave a Comment
think outside the box phrase on blackboard

Associations and Chamber of Commerce organizations hold a soft spot in my heart because they were of course one of the first business networking groups. They have deep roots and have the potential to offer much value to businesses new and old.

Yikes! The Social Media Quick Fix Band-Aids are Falling Off!

August 1, 2012 By 3 Comments
social media best practices

It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.

As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.

You Can’t Fake Relevance in Social Media, Business or Life!

July 14, 2012 By 12 Comments
social brand media relevance

I love the recent discussions happening on the social waves as they are getting to the heart of social business. The hard questions are starting to be asked.

If you are only focused on how you can take your current business model, current services and stuff them in Facebook, LinkedIn, Twitter and your blog then you are destined to fail. Your must instead focus on how can you integrate social media into the DNA of your business.

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