social biz with a side of nutz!
One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
Many of us have recently thought social media and business leaders were finally starting to “get” the importance of real relationships with human beings. However, unfortunately there seems to be a new wave of cheaters, influence score addicted self proclaimed “gurus” that are willing to risk their reputation, integrity, ethics, trust, clients and relationships for [...]
There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me.
Your customers, partners and employees are human. Why are you talking to them in robot corporate brand speak? Brand humanization is a requirement, not option.
How transparent & authentic is your brand? Brand humanization requires an understanding & implementation of both in a way that supports your brand promise.
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
#GoGiveLuv is a movement that enables us all to share the Random Acts Of Love (RALs) we receive, give or experience virtually, 24/7 all year long. Imagine having a place online you can go when having a bad day that brings you to happy tears because of the love you see, read, feel and hear because of others sharing their experience of such. Imagine a blog you can read to cheer you up or share a story of your own that will someday prevent someone from committing suicide.
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life.
Our CEO’s Blog – “Pam Marketing Nut” 
