One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
Many of us have recently thought social media and business leaders were finally starting to “get” the importance of real relationships with human beings. However, unfortunately there seems to be a new wave of cheaters, influence score addicted self proclaimed “gurus” that are willing to risk their reputation, integrity, ethics, trust, clients and relationships for [...]
#GoGiveLuv is a movement that enables us all to share the Random Acts Of Love (RALs) we receive, give or experience virtually, 24/7 all year long. Imagine having a place online you can go when having a bad day that brings you to happy tears because of the love you see, read, feel and hear because of others sharing their experience of such. Imagine a blog you can read to cheer you up or share a story of your own that will someday prevent someone from committing suicide.
CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.