Social Brand Humanization: Transparency vs Authenticity

March 10, 2013 By 1 Comment
brand humanization authenticity vs transparency

How transparent & authentic is your brand? Brand humanization requires an understanding & implementation of both in a way that supports your brand promise.

Social Brands: Are Your Employees Your Employees 24/7?

February 8, 2013 By Leave a Comment
social brand employee human resources

We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”

Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?

Top 25 Social Media Blog Posts of 2012 from @PamMktgNut

January 20, 2013 By Leave a Comment
social media digital marketing website blogsite development

Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.

How to Integrate Social Media into Conferences and Events: 24 Tips to Increase ROI

October 30, 2012 By 2 Comments
social media conference events

If you have attended, managed or spoken at an event in the past couple years, chances are good you noticed changes in communication. Conversations are going to a new dimension. No longer is the conversation limited to a one to many dialog from the keynote speaking stage to the audience. Nor are the conversations limited [...]

Social Return on Relationships: 13 Tips to Ignite Relevant Value

October 22, 2012 By 2 Comments
social return on relationships

As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it’s no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.

45 Signs You Need to Get a Grip on Your Social Media

October 15, 2012 By 2 Comments
Get a Grip on Social Media

Developing a social media program with no plan, goals or objectives is like expecting to get on a plane for vacation with no plane ticket, itenerary or idea where you are going when you get to the destination.

You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.

Your Child’s Online Reputation is In Your Facebook Hands Starting Now!

October 13, 2012 By 3 Comments
online reputation management teen and children parenting

    We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who [...]

Top 10 Tips to Maximize Investment in Content Marketing & Your Blog!

October 8, 2012 By Leave a Comment
Maximize to Monetize!

Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.

If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?

Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

July 18, 2012 By 3 Comments
at&t social media case study

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

You Can’t Fake Relevance in Social Media, Business or Life!

July 14, 2012 By 12 Comments
social brand media relevance

I love the recent discussions happening on the social waves as they are getting to the heart of social business. The hard questions are starting to be asked.

If you are only focused on how you can take your current business model, current services and stuff them in Facebook, LinkedIn, Twitter and your blog then you are destined to fail. Your must instead focus on how can you integrate social media into the DNA of your business.