social biz with a side of nutz!
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it’s as easy as a simple blog post and you’re done. This couldn’t be further from the truth.
The number one question I hear when it comes to Twitter is “what do I talk about?”
Given that most people do NOT know what to talk about, many wind up either boring their social community to death or they turn them off because they default to talking about themselves.
Never fear. You do not need to default to tweeting like a self centered, babbling idiot.
Your customers, partners and employees are human. Why are you talking to them in robot corporate brand speak? Brand humanization is a requirement, not option.
How transparent & authentic is your brand? Brand humanization requires an understanding & implementation of both in a way that supports your brand promise.
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.
However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.
If you have attended, managed or spoken at an event in the past couple years, chances are good you noticed changes in communication. Conversations are going to a new dimension. No longer is the conversation limited to a one to many dialog from the keynote speaking stage to the audience. Nor are the conversations limited [...]
As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it’s no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.
Our CEO’s Blog – “Pam Marketing Nut” 
