social biz with a side of nutz!
One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it’s as easy as a simple blog post and you’re done. This couldn’t be further from the truth.
Passion if focused in the right direction can jet set you toward your goals in life and business. Today was my last day on an amazing business trip in Spain. I am in Madrid visiting a client, the British Council. I was invited to speak, train and consult with a group of amazing social business and digital marketing leaders.
Many of us have recently thought social media and business leaders were finally starting to “get” the importance of real relationships with human beings. However, unfortunately there seems to be a new wave of cheaters, influence score addicted self proclaimed “gurus” that are willing to risk their reputation, integrity, ethics, trust, clients and relationships for [...]
There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me.
The number one question I hear when it comes to Twitter is “what do I talk about?”
Given that most people do NOT know what to talk about, many wind up either boring their social community to death or they turn them off because they default to talking about themselves.
Never fear. You do not need to default to tweeting like a self centered, babbling idiot.
Your customers, partners and employees are human. Why are you talking to them in robot corporate brand speak? Brand humanization is a requirement, not option.
Transparency, trust and reputation management are key to a successful cmo, cio relationship according to American Marketing Association CMO, Nancy Costopulos.
How transparent & authentic is your brand? Brand humanization requires an understanding & implementation of both in a way that supports your brand promise.
Our CEO’s Blog – “Pam Marketing Nut” 
