What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business.
Key to Successful CMO/CIO Relationship by CMO @Ama_Marketing #GetRealChat
March 26, 2013 By Leave a Comment
Transparency, trust and reputation management are key to a successful cmo, cio relationship according to American Marketing Association CMO, Nancy Costopulos.
Social Brands: Are Your Employees Your Employees 24/7?
February 8, 2013 By Leave a Comment
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
Social Brands Can’t Be Perfect Because Human Beings Aren’t Perfect
January 26, 2013 By 1 Comment
So why is it we expect brands to be perfect? The truth is it is impossible for brands to be perfect. Why you ask? Because they are made up of human beings who are far from perfect.
Twitter Survival Guide & 15 Must Do Tips for the CEO, CMO, CTO, CIO
January 7, 2013 By Leave a Comment
So you have finally said “yes.” It feels almost like as big of a commitment as the day that special someone said “I do!”. You honestly never thought this day would come. You thought that crazy lil’ blue bird was a fad. Something that would fly away and you could move on with your day job. Nope, [...]
CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann
December 11, 2012 By
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
