So why is it we expect brands to be perfect? The truth is it is impossible for brands to be perfect. Why you ask? Because they are made up of human beings who are far from perfect.
Social Lip Service vs Social Customer Service: AT&T Wireless Case Study
July 18, 2012 By 3 Comments
Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.
The real question is this… are they providing social lip service or social customer service?
