There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me.
Hashtag, hashbrown, same thing right? Actually though both are very tasty, the two are quite different. If only I had a free week long vacation for every time someone asked me what the difference is between a hashtag and a hashbrown. If I did I would be living permanently on a quiet, remote island and probably not writing this blog post!
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.
Social business is not easy. You don’t just wake up and decide…
“I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”