social biz with a side of nutz!
One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
If you want to achieve ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.
The older I get the more I realize how smart my mother & Dr. Suess are. I think he can teach us some nice lessons in regard to social media.
For those twitter peeps who like to tweet urls, well your tweets are going to get shorter.
Starting today, any tweet that includes a url will now be reduced by 2 characters. This takes it to 118 characters, or 117 for https links.
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
So why is it we expect brands to be perfect? The truth is it is impossible for brands to be perfect. Why you ask? Because they are made up of human beings who are far from perfect.
So you have finally said “yes.” It feels almost like as big of a commitment as the day that special someone said “I do!”. You honestly never thought this day would come. You thought that crazy lil’ blue bird was a fad. Something that would fly away and you could move on with your day job. Nope, [...]
So you’ve heard about hashtags, tweet chats, Twitter parties, tweet addiction but you have never joined in. Could be because you are afraid of what might happen to your brain or life if you too become as addicted as you see some of the crazy blue bird lovin’ folks out there. Or, is it that [...]
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life.
Our CEO’s Blog – “Pam Marketing Nut” 
