One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
If you have attended, managed or spoken at an event in the past couple years, chances are good you noticed changes in communication. Conversations are going to a new dimension. No longer is the conversation limited to a one to many dialog from the keynote speaking stage to the audience. Nor are the conversations limited [...]
As fall and winter approaches it’s time to gather up the cozy sweaters, blankets and fall comforters. As we prepare our minds and home for the cold and upcoming holiday it gives us peace. It reminds us of the memories, the good times by the fire or the Christmas at the ski resort or even the beach if you live in a tropical area.
Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.
If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?
Time to maximize, optimize and organize your content marketing! Start with understanding what you have, what you need and what you can leverage when developing a content marketing strategy. Here are three easy steps to help you organize and maximize your content to achieve the highest return on your content marketing investment possible.
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.