Social Media for Business: Do You Really Know Your Audience?

May 14, 2013 By 1 Comment
social media audience research

One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.

Social Brands Can’t Be Perfect Because Human Beings Aren’t Perfect

January 26, 2013 By 1 Comment
social business culture

So why is it we expect brands to be perfect? The truth is it is impossible for brands to be perfect. Why you ask? Because they are made up of human beings who are far from perfect.

What Social Business Fabric are You Sewing Into 2013?

October 17, 2012 By 5 Comments
social business plan

As fall and winter approaches it’s time to gather up the cozy sweaters, blankets and fall comforters. As we prepare our minds and home for the cold and upcoming holiday it gives us peace. It reminds us of the memories, the good times by the fire or the Christmas at the ski resort or even the beach if you live in a tropical area.

Top 10 Tips to Maximize Investment in Content Marketing & Your Blog!

October 8, 2012 By Leave a Comment
Maximize to Monetize!

Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.

If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?

34 Social Media Truths in a Nut Shell

August 22, 2012 By 13 Comments
34 social media truths

The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.

Yikes! The Social Media Quick Fix Band-Aids are Falling Off!

August 1, 2012 By 3 Comments
social media best practices

It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.

As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.

Social Media in a Nut Shell

June 11, 2012 By 9 Comments
social media in a nut shell

Social business is not easy. You don’t just wake up and decide…
“I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”

Heartbeat of Social Media

June 8, 2012 By 14 Comments
Heartbeat of Social Media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.   What makes Facebook [...]