social biz with a side of nutz!
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.
It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.
As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.
It’s not news that the noise on the social platforms is getting louder. It’s becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those “likes” they begged for in the early days. Quality over Quantity! Anyone who [...]
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why [...]
Social business is not easy. You don’t just wake up and decide…
“I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”
It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with. What makes Facebook [...]
Our CEO’s Blog – “Pam Marketing Nut” 
