You’ve heard the buzz. Many business and marketing leaders that should know better think they have found a new shiny object in content marketing. They’re all hyped up about it and thinking it’s the next best band-aid for the broken business. Maybe even the thing to help them become the Twitter, Facebook and social media super star they have always dreamed of being.
What is it about some blogs that you visit and you naturally have a tendancy to want to sit back in your easy chair, read and relax?They make you feel inspired, relaxed, motivated, smart or even challenge your thinking. The best part is as soon as you’re done reading, you feel empowered, ready to get [...]