Key to Successful CMO/CIO Relationship by CMO @Ama_Marketing #GetRealChat

March 26, 2013 By Leave a Comment
orlando social media marketing association cmo getrealchat

Transparency, trust and reputation management are key to a successful cmo, cio relationship according to American Marketing Association CMO, Nancy Costopulos.

The #GoGiveLuv Movement – Random Acts of Love Just Because!

December 26, 2012 By Leave a Comment
gogiveluv social good movement

#GoGiveLuv is a movement that enables us all to share the Random Acts Of Love (RALs) we receive, give or experience virtually, 24/7 all year long. Imagine having a place online you can go when having a bad day that brings you to happy tears because of the love you see, read, feel and hear because of others sharing their experience of such. Imagine a blog you can read to cheer you up or share a story of your own that will someday prevent someone from committing suicide.

How to Get More Facebook Likes, Twitter Followers & Social Friends

November 19, 2012 By
How to get more facebook likes twitter followers

Are you hitting your head against the wall trying to figure out how to get more Facebook likes, Twitter followers or connections? Maybe you are focusing on the wrong metrics? Have you thought about why someone should like your page? Why should someone follow you? Read your blog or connect with you on LinkedIn?

Social Trust Factor: 10 Tips to Establish Credibility

November 9, 2012 By
social media trust factor

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.  We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media [...]

Social Return on Relationships: 13 Tips to Ignite Relevant Value

October 22, 2012 By 2 Comments
social return on relationships

As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it’s no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.

What Social Business Fabric are You Sewing Into 2013?

October 17, 2012 By 5 Comments
social business plan

As fall and winter approaches it’s time to gather up the cozy sweaters, blankets and fall comforters. As we prepare our minds and home for the cold and upcoming holiday it gives us peace. It reminds us of the memories, the good times by the fire or the Christmas at the ski resort or even the beach if you live in a tropical area.

I Respect Your Social Media Community – Do You Respect Mine?

September 16, 2012 By 6 Comments
social media community

The purpose of this post is to talk about the OPC. Ever heard of an “OPC?” OPC = Other People’s Communities. A community does not just happen overnight. You can’t just decide “hey, I am going to launch my product on October 1st and by October 31st I will have a line waiting to click like on my Facebook page, loads of fans visiting my Facebook page daily, an opt-in email list over flowing with qualified leads and a lines of new clients ready to get out their credit card to buy from me or download my new app.” As much as we wish it worked this way, the truth is it just simply doesn’t.

34 Social Media Truths in a Nut Shell

August 22, 2012 By 13 Comments
34 social media truths

The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.

Social Media in a Nut Shell

June 11, 2012 By 9 Comments
social media in a nut shell

Social business is not easy. You don’t just wake up and decide…
“I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”

Heartbeat of Social Media

June 8, 2012 By 14 Comments
Heartbeat of Social Media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.   What makes Facebook [...]

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