One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. [...]
If you want social business to take root in your organization you must do more than move the cheese of folks who are happy with where it is. You must inspire, educate and empower. You must ignite a movement that is bigger than you, them or your business. You must start inside but focus also on the larger ecosystem, your clients, partners and stakeholders and how you can provide the greatest value possible.
The riches are in the niches. The better you know your ideal customer, audience and community, the better you can serve them.
For me the New Year is always an opportunity to look back on what we have learned, how we have grown and most importantly focus on where we are going.
Seems like just yesterday we were writing out predictions for 2013, excited for where they year would take us both personally and professionally.
2013 delivered a wake-up call for many brands. Smart business leaders realized (if they hadn’t already) that social media is here to stay. They also started to understand it’s much deeper than a tweet stream or Facebook page. Smart brands know it’s about social integration, about taking steps toward being a social business more than it is learning how to tweet.
Social business is a journey, not a destination. It requires training, endurance, agility and teamwork.
Entrepreneurs quit trying to monetize your business. Monetize your Passion! Develop a strategic plan, vision for your life and business.
Inspire your audiences to connect with you with a goal of helping them achieve their goals. You will then achieve your goals organically and by default. Social media is about people. Business is about people.
Many business leaders fall into the trap of random acts of marketing and end up filling a kitchen sink with everything but have no results.
Delighting your audiences can differentiate you from competition. Inspire your audiences with content marketing, social brand humanization, and knowledge that will help your audience achieve goals, drive efficiencies and be better.
What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business.
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
Our CEO’s Blog – “Pam Marketing Nut”
