Difference Between Social Media & Social Business – Can Your Business Touch Its Toes?
Social business is a journey, not a destination. It requires training, endurance, agility and teamwork.
Tag Archives: social business integration
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It’s Time to Monetize Your Passion, Not Just Your Business!
Entrepreneurs quit trying to monetize your business. Monetize your Passion! Develop a strategic plan, vision for your life and business.
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Inspire, Connect, Achieve to Reach the Heartbeat of Social Media
Inspire your audiences to connect with you with a goal of helping them achieve their goals. You will then achieve your goals organically and by default. Social media is about people. Business is about people.
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Social Media Strategy: Forget About the Kitchen Sink
Many business leaders fall into the trap of random acts of marketing and end up filling a kitchen sink with everything but have no results.
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12 Ways to Delight Your Social Media Community & Audiences
Delighting your audiences can differentiate you from competition. Inspire your audiences with content marketing, social brand humanization, and knowledge that will help your audience achieve goals, drive efficiencies and be better.
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Big Data + People + IBM #SmarterCommerce = Passion
What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business.
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Social Media Communities Create Markets: How to Build Loyal Tribes of Brand Evangelists
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
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13 Characteristics of Human Brands
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
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Social Brands: Are Your Employees Your Employees 24/7?
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
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CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
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24 Tips to get the CEO & Corner Office to Say Yes to Social Media!
So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.
However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.
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How to Get More Facebook Likes, Twitter Followers & Social Friends
Are you hitting your head against the wall trying to figure out how to get more Facebook likes, Twitter followers or connections? Maybe you are focusing on the wrong metrics? Have you thought about why someone should like your page? Why should someone follow you? Read your blog or connect with you on LinkedIn?
