Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
Are you hitting your head against the wall trying to figure out how to get more Facebook likes, Twitter followers or connections? Maybe you are focusing on the wrong metrics? Have you thought about why someone should like your page? Why should someone follow you? Read your blog or connect with you on LinkedIn?
When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media [...]
If you have attended, managed or spoken at an event in the past couple years, chances are good you noticed changes in communication. Conversations are going to a new dimension. No longer is the conversation limited to a one to many dialog from the keynote speaking stage to the audience. Nor are the conversations limited [...]
As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it’s no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.
Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.
If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?