Riches in the Niches: 10 Things You MUST Know About Your Audience #Video
The riches are in the niches. The better you know your ideal customer, audience and community, the better you can serve them.
Tag Archives: social business integration
-
-
Top 17 Social Business & Social Media Predictions for 2014
For me the New Year is always an opportunity to look back on what we have learned, how we have grown and most importantly focus on where we are going.
Seems like just yesterday we were writing out predictions for 2013, excited for where they year would take us both personally and professionally.
2013 delivered a wake-up call for many brands. Smart business leaders realized (if they hadn’t already) that social media is here to stay. They also started to understand it’s much deeper than a tweet stream or Facebook page. Smart brands know it’s about social integration, about taking steps toward being a social business more than it is learning how to tweet.
-
Difference Between Social Media & Social Business – Can Your Business Touch Its Toes?
Social business is a journey, not a destination. It requires training, endurance, agility and teamwork.
-
It’s Time to Monetize Your Passion, Not Just Your Business!
Entrepreneurs quit trying to monetize your business. Monetize your Passion! Develop a strategic plan, vision for your life and business.
-
Inspire, Connect, Achieve to Reach the Heartbeat of Social Media
Inspire your audiences to connect with you with a goal of helping them achieve their goals. You will then achieve your goals organically and by default. Social media is about people. Business is about people.
-
Social Media Strategy: Forget About the Kitchen Sink
Many business leaders fall into the trap of random acts of marketing and end up filling a kitchen sink with everything but have no results.
-
12 Ways to Delight Your Social Media Community & Audiences
Delighting your audiences can differentiate you from competition. Inspire your audiences with content marketing, social brand humanization, and knowledge that will help your audience achieve goals, drive efficiencies and be better.
-
Big Data + People + IBM #SmarterCommerce = Passion
What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business.
-
Social Media Communities Create Markets: How to Build Loyal Tribes of Brand Evangelists
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
-
13 Characteristics of Human Brands
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
-
Social Brands: Are Your Employees Your Employees 24/7?
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
-
CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
