Passion if focused in the right direction can jet set you toward your goals in life and business. Today was my last day on an amazing business trip in Spain. I am in Madrid visiting a client, the British Council. I was invited to speak, train and consult with a group of amazing social business and digital marketing leaders.
So it’s Monday morning and you enter into the conference room for the team meeting. The agenda’s obviously differ by niche, role and organization. However, almost one thing is certain. Chances are there is more talk, plans and stress about what you need to do that is NEW. What is the next BIG THANG that is going to get you on the map? How can you build the fastest, baddest Facebook campaign? Or maybe it’s the new Facebook or Twitter ad campaign? Or the big car giveaway for the local charity.
It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.
As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.
This morning my son was telling me about his plans to be an ortohodontist, worship Pastor and an “agency guy” with his parents. As his eyes lit up and his excitement filled the room, I couldn’t help but be excited with him. His vigor was addictive and it made me want to draw close, listen and feel what he was feeling.
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or [...]