Riches in the Niches: 10 Things You MUST Know About Your Audience #Video
The riches are in the niches. The better you know your ideal customer, audience and community, the better you can serve them.
Tag Archives: social business
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Influencer Marketing: Why Brand Leaders Must Value Relationships Over Clicks & Impressions
Value my time and I will value you and your brand. Influencer marketing, brand advocates and earned media is as much art as it is science.
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Should You Jump the Facebook Ship & Head Over to Google+? [video]
Many brands are seeing their Facebook business page engagement and reach decline exponentially due to recent changes Facebook has made to their algorithm. As a result many business marketers who have put all of their social business and social media marketing eggs into Facebook are “freaking out.”
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Content Marketing Rule #1: Inspire Me Please!
There are numerous questions I hear repeatedly from clients, partners, colleagues and audiences when I speak and train when it comes to social media, influencer marketing, social business integration, Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, mobile marketing, blogs, content marketing, conversion funnels, social listening, social measurement, analytics, community development, community sustaining, relationships and the list [...]
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Social Media Business Results: Quality vs Quantity [includes video]
Is your social media community listening to You? Are you inspiring them to something greater than what they could do without your information and help?
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Bridging Social Digital Divide C-Suite and Beyond [Slideshare Presentation]
We are leaving entire segments of people out of the conversation because they don’t know the tools. They don’t know the language. They don’t know how to tweet in 140 characters to get a message across.
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1 in 10 People Have 3+ Mobile Devices #GetRealChat Recap @IBMSocialBiz #DigitalExp
Today’s consumer moves seamlessly from pc, tablet to mobile phone within minutes. They may research a product or service online via laptop or mobile device and head straight to the store to pick it up.
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Big Data + People + IBM #SmarterCommerce = Passion
What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business.
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Social Media Communities Create Markets: How to Build Loyal Tribes of Brand Evangelists
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
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Social Brands: Are Your Employees Your Employees 24/7?
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
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Top 25 Social Media Blog Posts of 2012 from @PamMktgNut
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
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Twitter Survival Guide & 15 Must Do Tips for the CEO, CMO, CTO, CIO
So you have finally said “yes.” It feels almost like as big of a commitment as the day that special someone said “I do!”. You honestly never thought this day would come. You thought that crazy lil’ blue bird was a fad. Something that would fly away and you could move on with your day job. Nope, [...]
