Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization.
An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it!
Feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin’ over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don’t want to lose touch with your audience and online communities?
Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, “throw the social content spaghetti at the wall and hope it sticks” style of marketing.
Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own?
Having the right Wordpress plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience.
Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don’t stop when they punch out for their day job with your organization. According to Edelman’s Trust Barometer, 41% of […]
Can I pick your brain please? How about a free lunch? Will you review my mobile application and tell all of your friends about it? We have all seen and heard these desperate marketing attempts at gaining free knowledge and help. In this episode of the Social Zoom Factor podcast I share with you why […]
Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends?
Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals.
Social zoom factor provides a podcast, resources and training to help entrepreneurs and business leaders zoom business and life!
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. […]
Our CEO’s Blog – “Pam Marketing Nut”
