There are numerous questions I hear repeatedly from clients, partners, colleagues and audiences when I speak and train when it comes to social media, influencer marketing, social business integration, Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, mobile marketing, blogs, content marketing, conversion funnels, social listening, social measurement, analytics, community development, community sustaining, relationships and the list [...]
Is your social media community listening to You? Are you inspiring them to something greater than what they could do without your information and help?
We are leaving entire segments of people out of the conversation because they don’t know the tools. They don’t know the language. They don’t know how to tweet in 140 characters to get a message across.
Today’s consumer moves seamlessly from pc, tablet to mobile phone within minutes. They may research a product or service online via laptop or mobile device and head straight to the store to pick it up.
What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business.
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
So you have finally said “yes.” It feels almost like as big of a commitment as the day that special someone said “I do!”. You honestly never thought this day would come. You thought that crazy lil’ blue bird was a fad. Something that would fly away and you could move on with your day job. Nope, [...]
Hashtag, hashbrown, same thing right? Actually though both are very tasty, the two are quite different. If only I had a free week long vacation for every time someone asked me what the difference is between a hashtag and a hashbrown. If I did I would be living permanently on a quiet, remote island and probably not writing this blog post!
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.
However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.
Our CEO’s Blog – “Pam Marketing Nut”
