We have all seen them. They show up in the conference room, board room and client meetings. They wind up smack dab in the middle of projects. Teams get side tracked by them. We see them eat our time, ROI, budget and free time.
Content marketing is at the core of every business regardless of your industry, niche, age of company or primary communication medium used. Social media, blogs, websites, podcasts, videos, YouTube Hangouts, Twitter chats, in person meetups and network events all center around conversation and engagement. At the core of any conversation is content. What is content [...]
Delighting your audiences can differentiate you from competition. Inspire your audiences with content marketing, social brand humanization, and knowledge that will help your audience achieve goals, drive efficiencies and be better.
You’ve decided to run a promotion on your Facebook Page. You’ve setup the tab and you’ve launched it live. So where is all the traffic?
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it’s as easy as a simple blog post and you’re done. This couldn’t be further from the truth.
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life.
Are you hitting your head against the wall trying to figure out how to get more Facebook likes, Twitter followers or connections? Maybe you are focusing on the wrong metrics? Have you thought about why someone should like your page? Why should someone follow you? Read your blog or connect with you on LinkedIn?
Developing a social media program with no plan, goals or objectives is like expecting to get on a plane for vacation with no plane ticket, itenerary or idea where you are going when you get to the destination.
You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.
Social business is not easy. You don’t just wake up and decide…
“I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”
Our CEO’s Blog – “Pam Marketing Nut”
