CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann

December 11, 2012 By
#getrealchat twitter tweetchat community

Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.

Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.

3 Easy Steps to Maximize and Organize Your Content Marketing This Week!

September 3, 2012 By Leave a Comment
content marketing system

Time to maximize, optimize and organize your content marketing! Start with understanding what you have, what you need and what you can leverage when developing a content marketing strategy. Here are three easy steps to help you organize and maximize your content to achieve the highest return on your content marketing investment possible.

If I Were a Social Chamber of Commerce or Association President

August 24, 2012 By Leave a Comment
think outside the box phrase on blackboard

Associations and Chamber of Commerce organizations hold a soft spot in my heart because they were of course one of the first business networking groups. They have deep roots and have the potential to offer much value to businesses new and old.

34 Social Media Truths in a Nut Shell

August 22, 2012 By 13 Comments
34 social media truths

The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.

20 Tips to Tame the Wild Social Media Beast

August 3, 2012 By 5 Comments
tame social media wild beast

You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn’t know what you were getting yourself into when you started what you thought was going to be a simple “Facebook page” last year.

Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

July 18, 2012 By 3 Comments
at&t social media case study

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

You Can’t Fake Relevance in Social Media, Business or Life!

July 14, 2012 By 12 Comments
social brand media relevance

I love the recent discussions happening on the social waves as they are getting to the heart of social business. The hard questions are starting to be asked.

If you are only focused on how you can take your current business model, current services and stuff them in Facebook, LinkedIn, Twitter and your blog then you are destined to fail. Your must instead focus on how can you integrate social media into the DNA of your business.