social biz with a side of nutz!
We’ve all seen the social media profiles, bios and disclaimers that read something similar to “my thoughts are my own” or “my tweets are my own.”
Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they do and the impact they have on a brand?
Time to maximize, optimize and organize your content marketing! Start with understanding what you have, what you need and what you can leverage when developing a content marketing strategy. Here are three easy steps to help you organize and maximize your content to achieve the highest return on your content marketing investment possible.
Associations and Chamber of Commerce organizations hold a soft spot in my heart because they were of course one of the first business networking groups. They have deep roots and have the potential to offer much value to businesses new and old.
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.
You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn’t know what you were getting yourself into when you started what you thought was going to be a simple “Facebook page” last year.
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or [...]
Our CEO’s Blog – “Pam Marketing Nut” 
