social biz with a side of nutz!
One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
So why is it we expect brands to be perfect? The truth is it is impossible for brands to be perfect. Why you ask? Because they are made up of human beings who are far from perfect.
As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it’s no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.
I love the recent discussions happening on the social waves as they are getting to the heart of social business. The hard questions are starting to be asked.
If you are only focused on how you can take your current business model, current services and stuff them in Facebook, LinkedIn, Twitter and your blog then you are destined to fail. Your must instead focus on how can you integrate social media into the DNA of your business.
If I had 100 bucks for every time a client has told me one of the below statements I would be writing this from a year long all expense paid trip to the island of choice! Do you feel like pulling your hair out? Do you know you need to get social media integrated into your business but you just don’t have the time to do such? Make the time!
Our CEO’s Blog – “Pam Marketing Nut” 
