Social media is changing the landscape for marketers and business leaders at organizations large and small. Brand leaders are finally starting to understand that it is not about a quick fix, band-aid for a broken business or spamming audiences with promotions.
The riches are in the niches. The better you know your ideal customer, audience and community, the better you can serve them.
Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. Business leaders must realize that it is a journey, not a destination. Earning the trust of community members requires trust, investment of time, resources, content that inspires and connects.
It shouldn’t be news to anyone who knows the first thing about social media that becoming part of the conversation is a requirement, not an option. After all, social media is one big fat conversation. There is likely a conversation happening in your honor right now.
We are leaving entire segments of people out of the conversation because they don’t know the tools. They don’t know the language. They don’t know how to tweet in 140 characters to get a message across.
Facebook tags… some love them, some not so much.
Facebook tagging is a feature that enables the “tagging” of a Facebook personal profile and brand pages.
Social business is a journey, not a destination. It requires training, endurance, agility and teamwork.
Prior to the advent of social media, you were constrained to a phone call, and preferably a face to face meeting in order to “look for the hook”. Get in the office – pictures of kids. BINGO! Talk on the phone, prospect is headed to basketball game. BINGO!
One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.
However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.
Our CEO’s Blog – “Pam Marketing Nut”
