Wow, 2014 has been an amazing year in both business and life. It has been a year filled with much international travel, new clients, new downtown Orlando office, new team members, new friends, relationships rockin’ and the list goes on. There was never a dull moment.
An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it!
It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.
Many struggle with understanding how their business can benefit from using Twitter. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
Social zoom factor provides a podcast, resources and training to help entrepreneurs and business leaders zoom business and life!
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. […]
If you want social business to take root in your organization you must do more than move the cheese of folks who are happy with where it is. You must inspire, educate and empower. You must ignite a movement that is bigger than you, them or your business. You must start inside but focus also on the larger ecosystem, your clients, partners and stakeholders and how you can provide the greatest value possible.
Social media is changing the landscape for marketers and business leaders at organizations large and small. Brand leaders are finally starting to understand that it is not about a quick fix, band-aid for a broken business or spamming audiences with promotions.
The riches are in the niches. The better you know your ideal customer, audience and community, the better you can serve them.
Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. Business leaders must realize that it is a journey, not a destination. Earning the trust of community members requires trust, investment of time, resources, content that inspires and connects.
It shouldn’t be news to anyone who knows the first thing about social media that becoming part of the conversation is a requirement, not an option. After all, social media is one big fat conversation. There is likely a conversation happening in your honor right now.
Our CEO’s Blog – “Pam Marketing Nut”
