Riches in the Niches: 10 Things You MUST Know About Your Audience #Video
The riches are in the niches. The better you know your ideal customer, audience and community, the better you can serve them.
Tag Archives: social media training
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Social Media Communities: 10 Tips to Build, Grow & Sustain [slideshare]
Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. Business leaders must realize that it is a journey, not a destination. Earning the trust of community members requires trust, investment of time, resources, content that inspires and connects.
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Social Listening Case Study: Florida Mall
It shouldn’t be news to anyone who knows the first thing about social media that becoming part of the conversation is a requirement, not an option. After all, social media is one big fat conversation. There is likely a conversation happening in your honor right now.
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Bridging Social Digital Divide C-Suite and Beyond [Slideshare Presentation]
We are leaving entire segments of people out of the conversation because they don’t know the tools. They don’t know the language. They don’t know how to tweet in 140 characters to get a message across.
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To Facebook Tag or Not to Facebook Tag?
Facebook tags… some love them, some not so much.
Facebook tagging is a feature that enables the “tagging” of a Facebook personal profile and brand pages.
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Difference Between Social Media & Social Business – Can Your Business Touch Its Toes?
Social business is a journey, not a destination. It requires training, endurance, agility and teamwork.
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Social Sales – Look for The New Hook
Prior to the advent of social media, you were constrained to a phone call, and preferably a face to face meeting in order to “look for the hook”. Get in the office – pictures of kids. BINGO! Talk on the phone, prospect is headed to basketball game. BINGO!
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Social Media for Business: Do You Really Know Your Audience?
One of the first steps in creating a social media strategy for business is to understand your audience. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.
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Top 25 Social Media Blog Posts of 2012 from @PamMktgNut
Top 25 social media blog posts of 2012 from our CEO, Pam Moore’s blog on “The Marketing Nut”. Key findings and learnings improve content marketing, increase blog traffic and return on investment.
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CMO’s, Social Media Has No Shutoff Button – #GetRealChat with Forrester’s @Minicooper & IBM’s @Tamicann
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn’t exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival.
Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
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24 Tips to get the CEO & Corner Office to Say Yes to Social Media!
So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.
However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.
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How to Get More Facebook Likes, Twitter Followers & Social Friends
Are you hitting your head against the wall trying to figure out how to get more Facebook likes, Twitter followers or connections? Maybe you are focusing on the wrong metrics? Have you thought about why someone should like your page? Why should someone follow you? Read your blog or connect with you on LinkedIn?
