16 Content Marketing Golden Rules to Increase Social Engagement

April 30, 2013 By 1 Comment
content marketing tips social media

Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it’s as easy as a simple blog post and you’re done. This couldn’t be further from the truth.

Green Eggs & Facebook: 15 Social Media Tips from Dr Seuss

March 2, 2013 By 1 Comment
dr seuss social media

The older I get the more I realize how smart my mother & Dr. Suess are. I think he can teach us some nice lessons in regard to social media.

24 Tips to get the CEO & Corner Office to Say Yes to Social Media!

December 2, 2012 By Leave a Comment
social media ceo

So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.

However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.

Your Child’s Online Reputation is In Your Facebook Hands Starting Now!

October 13, 2012 By 3 Comments
online reputation management teen and children parenting

    We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who [...]

Top 10 Tips to Maximize Investment in Content Marketing & Your Blog!

October 8, 2012 By Leave a Comment
Maximize to Monetize!

Use these tips to maximize the investment and life of your content marketing. Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives.

If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?

Case Study: My 12 Yr Old Puts More Value on His Time Than Most Small Business Owners

September 12, 2012 By 4 Comments
value of time entrepreneur small business owner

There is more to life than work. The hours you spend on anything are consuming your brain, your emotions, and of course time in your day. The goal is that you are spending your time on things that offer you value in a form that brings you more joy, money, peace or happiness. The goal is yours and not for me to decide.

28 Content Marketing Tips to Rock Your Social Business!

August 28, 2012 By Leave a Comment
influencer marketing services

Every marketer, consultant, tweeter and Facebooker seems to be talking about content marketing yet few have any real experience driving real results!

34 Social Media Truths in a Nut Shell

August 22, 2012 By 13 Comments
34 social media truths

The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.

Maximize to Monetize Your Social Business – Leverage What Ya’ Got!

August 8, 2012 By 5 Comments
social business monetization

So it’s Monday morning and you enter into the conference room for the team meeting. The agenda’s obviously differ by niche, role and organization. However, almost one thing is certain. Chances are there is more talk, plans and stress about what you need to do that is NEW. What is the next BIG THANG that is going to get you on the map? How can you build the fastest, baddest Facebook campaign? Or maybe it’s the new Facebook or Twitter ad campaign? Or the big car giveaway for the local charity.

Yikes! The Social Media Quick Fix Band-Aids are Falling Off!

August 1, 2012 By 3 Comments
social media best practices

It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.

As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.

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