Key to Successful CMO/CIO Relationship by CMO @Ama_Marketing #GetRealChat

March 26, 2013 By Leave a Comment
orlando social media marketing association cmo getrealchat

Transparency, trust and reputation management are key to a successful cmo, cio relationship according to American Marketing Association CMO, Nancy Costopulos.

Social Trust Factor: 10 Tips to Establish Credibility

November 9, 2012 By
social media trust factor

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.  We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media [...]

Social Return on Relationships: 13 Tips to Ignite Relevant Value

October 22, 2012 By 2 Comments
social return on relationships

As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it’s no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.

34 Social Media Truths in a Nut Shell

August 22, 2012 By 13 Comments
34 social media truths

The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.

Yikes! The Social Media Quick Fix Band-Aids are Falling Off!

August 1, 2012 By 3 Comments
social media best practices

It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.

As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.

Social Lip Service vs Social Customer Service: AT&T Wireless Case Study

July 18, 2012 By 3 Comments
at&t social media case study

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.

The real question is this… are they providing social lip service or social customer service?

Content Marketing is Not a New Shiny Object Invented via Social Media!

July 10, 2012 By 3 Comments
content marketing tips

You’ve heard the buzz. Many business and marketing leaders that should know better think they have found a new shiny object in content marketing. They’re all hyped up about it and thinking it’s the next best band-aid for the broken business. Maybe even the thing to help them become the Twitter, Facebook and social media super star they have always dreamed of being.

How to Build a Social Brand That’s a Sweet Orange in a World of Bitter Apples!

June 28, 2012 By 12 Comments
social brand unique differentiated

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why [...]

Heartbeat of Social Media

June 8, 2012 By 14 Comments
Heartbeat of Social Media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.   What makes Facebook [...]