social biz with a side of nutz!
So you’ve heard about hashtags, tweet chats, Twitter parties, tweet addiction but you have never joined in. Could be because you are afraid of what might happen to your brain or life if you too become as addicted as you see some of the crazy blue bird lovin’ folks out there. Or, is it that [...]
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life.
So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.
However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.
Yowza, what an amazing experience at the IBM Smarter Commerce Global Summit in Orlando last week. IBM seriously rocked our business, social and personal world. They brought home the most important aspect of social media which is the people.
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.
It’s not like we didn’t tell ya’ folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following.
As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin’.
Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers.
The real question is this… are they providing social lip service or social customer service?
You’ve heard the buzz. Many business and marketing leaders that should know better think they have found a new shiny object in content marketing. They’re all hyped up about it and thinking it’s the next best band-aid for the broken business. Maybe even the thing to help them become the Twitter, Facebook and social media super star they have always dreamed of being.
It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with. What makes Facebook [...]
Our CEO’s Blog – “Pam Marketing Nut” 
How to Get More Facebook Likes, Twitter Followers & Social Friends
Are you hitting your head against the wall trying to figure out how to get more Facebook likes, Twitter followers or connections? Maybe you are focusing on the wrong metrics? Have you thought about why someone should like your page? Why should someone follow you? Read your blog or connect with you on LinkedIn?