Twitter Pinned Tweet – How and Why You Should Use it for Business

Pinning tweets on Twitter is likely one of the most useful but overlooked feature of Twitter. If you are not using or haven't even thought about using pinned tweets, I hope this blog post and podcast will change your mind.

Pinned tweets provide numerous opportunities for you to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience.

You can easily pin any tweet that you have sent. After pinning the tweet it will be showcased at the very top of your profile for all to see! Do you ever have a tweet that you wish the world could see? Well, pinning the tweet will not obviously guarantee the world will see it, but it will guarantee more people who visit your Twitter profile will definitely see it!

The new tweet stays pinned to the very top of your Twitter profile until you remove it!

It doesn't require expert Twitter skills. Here is how you pin a tweet:

1. Find the tweet you want to pin.
2. Click the three dots on the bottom right of your tweet
3. Click “pin to your profile” in the box that pops up
4. Hit “pin” again when Twitter asks you to confirm or cancel
5. Now go back to your Twitter profile and refresh to make sure it is there

Don't know what to pin? No worries. Take a listen to the 196th episode of the Social Zoom Factor podcast for 10 use cases of how to use the pinned tweet feature for business and life.

Be sure to subscribe to this entire brand new series, “Welcome to The Inspiration Age. Are You Ready?” on iTunes, Stitcher or SoundCloud!

In this 25 minute podcast you will learn: 

• Benefits of using the Twitter pinned tweet feature
• 10 use cases for using the pinned tweet feature for business
• How to use the pinned tweet to increase conversions
• How to use the pinned tweet to increase brand awareness
• How to use the pinned tweet to increase ROI of content assets you create
• How to incorporate video and podcasts into pinned tweets
• How to embed a video or podcast as a pinned tweet
• Maximizing views of live video from Periscope, Meerkat and other mobile broadcasting platforms using the pinned tweet
• How to maximize brand storytelling with the pinned tweet
• How to grow your community using the pinned tweet
• How to humanize your brand using the pinned tweet
• Why you must avoid spammy tactics even for the pinned tweet and focus on value

Supporting Resources:

• Audience Analysis Worksheet (worksheet to help you prioritize your niche)
• Welcome to the Inspiration Age (episode 170)
• Twitter Persona Worksheet (worksheet to help you develop your Twitter Persona)
• How to Use Twitter Video to Inspire & Connect with Your Audience
• Twitter Automation Strategies
• How to Maximize Business Results with Twitter Marketing (episode 174)
• 8 Twitter Tips to Maximize Time and ROI of Twitter
• Twitter in a Nutshell
• Twitter Lists in a Nutshell
• 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 172)
• Brand Humanization in a Nutshell
• 8 Steps to Develop a Social Business Plan (white paper)

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media – Building Your Media Foundation

How to Subscribe to Social Zoom Factor Podcast 

•  iTunes
• Stitcher
• SoundCloud