You Must Earn, Not Buy Social Media Friends & Brand Advocates

you can't buy advocates or social media friends


It's not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes.

You can’t buy advocates, friends, fans, evangelists, or word of mouth. A person that likes your Facebook page or follows you on Twitter is not immediately going to trust you, love you or want to tell their friends about you.

Paid media will help you attack the right audience, get more likes, followers, views and clicks. However, it's up to you to invest in relationships that will help you earn trust, advocates and loyal customers.

Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.

Unfortunately, less than 3% of the people that like your Facebook page will ever visit the actual page again.

Bottom line, the best relationships take time.
Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.

Be sure to subscribe to this entire brand new series, on iTunesStitcher or SoundCloud!

In this 30 minute podcast you will learn: 

  • 8 strategies and tips to build loyal tribes of brand advocates
  • Importance of setting goals, objectives and defining your roadmap for success
  • Embracing the know, like, trust and pay factor
  • Why you must know your audience
  • Tips to nurture relationships using social media
  • How to convert more business to sales
  • Importance of focusing on loyalty, not just quick wins
  • Why you must be patient and invest in relationships for the  long term

Supporting Resources:

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Get Fit Social and Digital Business Series

social_zoom_factorHow to Subscribe to Social Zoom Factor Podcast 


About the Author:

*Forbes Top 10 Social Media Women, Forbes top 10 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!

One Comment

  1. The Barefoot Spirit June 9, 2016 at 9:26 pm

    Thanks for the post, it’s a great read for small businesses doing marketing on social media platforms! I agree that it is important to develop relationships with the customers to build brand loyalty, and this can’t be done just through paid advertisement. Engaging with the consumers are extremely important to build that connection and loyalty, this can lead to endless possibilities! Also ensuring that the product is of high quality is important to bring back consumers, since customer relations can only go so far if the product isn’t up to par. Looking forward to your next post, in the meantime I’m going to retweet this!

Leave A Comment