Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019.
The pressure is high. The noise is loud. The digital and social market is even more crowded.
The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.
Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching.
Marketers are getting smarter. Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands. The competition in 2019 is going to be fierce no matter what size your business is or what industry you work in.
Are you as relevant as a toaster and avocado?
Brands must find a way to be relevant in an Instagram stream somewhere between the cute puppies, Kardashians and a piece of avocado toast their friend just ate for breakfast.
It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on.
Did you know…
- 90% of companies use social media for brand awareness
- 70% of marketers lack a consistent or integrated content marketing strategy
- 70% of internet users want to learn about products through content vs advertisements
- there are 3.2 billion social media users worldwide
- there are 4.68 billion mobile phone users
- 51% US marketers run YouTube video ads
- 80% YouTube watch time comes from mobile devices
- organizations that engage in social selling get 119% better ROI
Don't fear. You can stomp status quo!
You do not have to be lost in the social sea of status quo, yelling and spamming marketers and brands.
It's time to get your game face on.
It's time to be bold and brave.
It's time to make the commitment that failure is simply not an option. Status quo is not an option.
You must adopt the mindset that you will NOT be LOST in the sea of noise. You will not win by being the loudest or first to chase a shiny social object.
Instead wouldn't you rather win by building a brand that earns trusts, fosters relationships and establishes authority without falling to lazy and annoying marketing tactics.
Customer experience and brand storytelling at the core is about the experience you create and your customers feel and fall in love with.
Stop blaming Facebook for your failures!
Your brand is not going to live or die based on how Mark Zuckerberg and the Facebook team decide to show or not show your content in the newsfeed of your audience.
You need to quit blaming your failure on Facebook, Instagram or LinkedIn. Maybe Facebook isn't showing your content to your audience because you've lost touch with them? Because you are no longer relevant? Or maybe just because it's simply getting noisy and your content is drowning in the sea of status quo?
Own your plan and own the results.
You must own your plan. Own your results, good or bad.
Your efforts should be focused on the strategies and tactics that help you win in the noisy online world.
You must find your purpose of WHY you are doing what you are doing.
You must be confident that you can achieve your dreams and goals. Believe in yourself. Believe in your brand. Only then will your audience, community and dream customers believe in you.
It's time you get real with who you are, who your dream customers are and how you are going to serve them unique and relevant value every single day!
The brands that will win in 2019 are those that set big goals and accomplish them with smart, customer driven and value focused strategies and tactics.
Get out of your own way and create space in your head to create, dream, and win. You got this!
Take a listen to episode 256 of the Social Zoom Factor podcast to learn the top 10 strategies that will help you stand out from the crowd in 2019 and build a winning brand that delivers measurable results!
These 10 strategies you can begin executing today. You can leverage them to dream big and win even bigger. These strategies include some tough love and motivation to get you moving in the right direction. You got this!
Need help taking your brand to the next level? Social Profit Factor Training Academy and Marketing Nutz Can Help!
Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business.
You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days!
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Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service? Want to leverage social media, digital marketing and branding to grow your business? Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Give us a shout and let's get to work!
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