how we work

failing to plan is planning to fail…

Step 1: discover

research – learn – understand

We dig into the roots, branches, & fruits of your business, clients, prospects, markets, partners, & employees to enable data driven decisions to integrate social media & online marketing into the DNA of your business. The output of this phase is a comprehensive analysis & assessment of our findings to lay the foundation for success.

Step 2. Align

streamline – vision – efficiencies

Take inputs from discover phase to set strategic goals, determine strategy & appraoch, map audience needs to business offerings and messages. Build the social roadmap, go-to-market plan, blog strategy, editorial calendar and plan for integrating social media into business and aligning where it can have the greatest impact on business goals and objectives.

Step 3: develop

build – integrate – execute

This is where our geek nut cracker meets the creative nut shell!  We develop & design the social sites, websites, blogs, custom applications, Facebook pages, digital brand & more. We kickoff training with executives, teams & make the tough decisions on social listening, social engagement, & social measurement technologies & processes.

Step 4: inspire

entertain – educate – delight

We help you create an online social voice to inspire your audiences to listen and attract them to your brand organically. We create online conversation platforms & dig into nutty details of tweets & Facebook engagement strategies. We balance the art & science of social with a focus on the heartbeat of social which is people!

Step 5: connect

engage – nurture – evangelize

We help you attract your target audience & bring them closer to your brand  & deeper into the conversion funnel with nurture campaigns that work on auto-pilot when you're not working! We identify & turn up the dial on partnerships with key industry influencers & evangelists. We continually monitor & optimize based upon results to date.

Step 6: achieve

grow – optimize – sustain

By now we are already seeing results and want to take them even further. We dig deeper into the nutshell of your clients & target markets to understand intimately what they need & want. Includes deeper focus on social business integration with a double click on optimizing processes & people for maximum results.