Twitter in a Nutshell: 12 Business Benefits of Integrating Twitter Into Your Marketing Strategy

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It is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits.

Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on.

In this episode of the Social Zoom Factor podcast I share the top 12 business benefits of using Twitter. The content is applicable for entrepreneurs to large organizations, and newbies to veterans of social media and Twitter. This is the second podcast in the series “Twitter in a Nutshell” that is geared at helping you take your business results to the next level by better understanding and integrating Twitter.

Episode Highlights

• Why Twitter for business?
• 12 business benefits of using Twitter
• Why brands can not ignore Twitter
• How brands can use Twitter to connect with people they could likely never reach via traditional mediums
• How to build community using Twitter
• How to increase ROI across all marketing and social media investment by using Twitter effectively
• The importance of building an integrated platform to zoom business results

Resources mentioned: 

• Twitter Persona Worksheet
• Twitter for Business in a Nutshell  (podcast)
• Why Personal Branding is Required, Not Optional (podcast)
• Brand Humanization in a Nutshell (podcast)
• How to Develop a Social Business Strategy (podcast)f
• How to Develop a Social Business Strategy (white paper)
• Audience Analysis Worksheet 
• Content Editorial Calendar 

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