Digital and Social Marketing Audit
Doing social media is easy. Aligning your social investment to business goals to drive desired outcomes takes more than a pretty LinkedIn page!
We help entrepreneurs, small and medium size businesses, franchise organizations to Fortune 100 brands leverage digital and social media to achieve desired outcomes.
We help you tap into the power of social and new media to increase brand awareness, build and nurture communities and earn the support of loyal brand evangelists. We help you better understand your audience, empower your employees and develop an integrated social and digital platform that works even when you’re not working.
Social Media Audit
Have you started your social media program but aren’t seeing results? How do you compare to competition and other leaders in your industry or niche? Do you know how to take it to the next level?
We use our proprietary methodology to conduct a comprehensive assessment to help you understand where you have opportunities for improvement, and how you stack up to your competitors and other leaders in your niche and related industries.
You receive a full detailed report inclusive of actionable recommendations you can begin executing immediately to improve your business results with an integrated approach.
We review your current social efforts, including:
- Your social media plan, business objectives, approach, strategies and tactics.
- Social media campaigns and results
- Social brand, social and digital platforms.
- Audiences.
- Competition and how you stack up
- Content marketing and editorial calendars.
- Cross-channel integration.
- Influencer marketing programs and campaigns
- Employee guidelines, policies and crisis preparedness plans.
- Contests and promotions.
- Metrics and Key Performance Indicators (KPIs)
We provide you with a written plan summarizing findings, actionable recommendations including immediate opportunities for optimization. We'll even throw in 10+ big ideas you can implement immediately!