5 Reasons You Need to Get Serious About Building Your Personal Brand

5 Reasons You Need a Personal Branding Strategy and Plan

 

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

Think about this… When was the last time you handed your credit card to a logo? When is the last time a branded logo or corporate branded sign spoke back to you? How about called you? When was the last time that branded Twitter avatar called you back? When was the last time a robot served your food, or checked you out at the grocery store?

The truth is that brands, corporations, organizations, businesses big and small are made up of human beings. Human beings just like me and you. Human beings that breathe, eat, sleep, think, cry, laugh and communicate with one another.

Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Someone took the photo. Someone posted the photo. It was a human being who wrote the copy being tweeted or posted to Facebook.

Bottom line, human beings speak to, communicate with and buy from other human beings. Of course a brand is not a human. A logo is not a human. However, we can help make brands more human by empowering and bringing to the front the human beings within.

Take a listen to episode 235 of the Social Zoom Factor Podcast for 5 Top Reasons You NEED a Personal Branding Strategy and Plan

Register for my free webinar “Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business” 

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Check out our new online social media and branding training academy, the Social Profit Factor, designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!  Sign up now to become a founding member and receive some incredible deals plus bonus offers.

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2017-10-12T02:07:07+00:00

About the Author:

*Forbes Top 10 Social Media Women, Forbes top 10 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!

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