5 Power Tips to Maximize Trade Show & Event ROI with Social Media & Networking

social media event conference marketing and networking tips

If you are attending, planning or speaking at live in person industry and networking events or trade shows, chances are high that you are investing a decent amount of both money and time.

How can you maximize your ROI for the time and money spent? Time is one of our greatest assets and using it wisely is key to success in business and happiness in life.

Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with social media and networking, before, during and after the event. Included are numerous examples of how I personally maximize time at events including two events recently attended and spoke at, the Adobe Summit and Social Media Marketing World.

In this 30 minute podcast you will learn: 

  • 5 Power Tips to maximize ROI at in person events
  • How to set goals and objectives for attending an event
  • Why pre-event planning is key to maximizing your time invested
  • Tapping into private social networking groups such as Facebook and LinkedIn
  • Importance of researching events on the front and back end of the main event that you can attend
  • Reaching out and connecting to speakers, organizers and attendees via Twitter and other social networks pre-event
  • Creating Twitter and other lists to keep track of contacts
  • Importance of not being shy and reaching out to people you may not know prior to event
  • Making your list of people you want to meet
  • Why event halls are magical for networking
  • The importance of being in the moment, vs having your head stuck in your phone
  • Capturing the moments real time via visual marketing and live streaming
  • Prioritizing networking event opportunities
  • Post event networking opportunities
  • Maximizing visual marketing to keep the conversations going post event

Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Supporting Resources:


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About the Author:

*Forbes Top 10 Social Media Women, Forbes top 10 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!

One Comment

  1. myfairtool August 8, 2016 at 7:40 am

    Thank you Pam, only great tips in this podcast!
    At myfairtool, we suggest the following targets for your exhibition team:
    – budget (don’t overspend)
    – leads captured (reach your target)
    – contracts signed (within a 6 months post-event period)
    – gross revenue generated (with 6 months post-event)
    You can set different targets for different team members, but at the end of the day, objectives are essential. Not only because it enables you to qualify your staff’ efficiency, but also because it gives them a purpose and a direction, which is essential to move forward.
    One more tips: link targets to rewards. It is difficult to keep your team motivated even after the event. Rewards make it easier to keep your focus!

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